Pomade is a straightforward product which has almost always the same properties. It is specifically designed for certain hairstyles. Pomades are generally a little bit wet, only hair creams are considered to be more wet. That is why a pomade is often used for those classic looks people had in the fifties and sixties of the previous century. Those slick looks are hot again and a pomade is a great product to achieve that. The hold of pomades can differ but the shine is usually pretty high, so perfect for those polished looks. An exception is a clay pomade, a sort of hybrid product between a clay and a pomade. The give some more hold and offer a matte finish. If we put the clay pomades a side for a minute you can divide pomades in two categories: water based pomades and oil based pomades. The old skool barber pomades are more often oil based and provide a pretty high hold and on the other side you have the modern water based pomades that are easily to rinse out. You see a lot of pomades nowadays and perhaps it is the biggest category of professional hairstyling products for men, but that is partly to 'blame' to the fact that certain products are considered to be a pomade but are not really a pomade. So, when you are looking for a slicked (back) look or a similar look with a lot of shine, a pomade is exactly what you need. And because they are a little wet you also can use a pomade when you have somewhat wavy or curly hair.