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Apothecary 87
About Apothecary 87
This British brand was founded by Sam W. Martin in 2013. He initially wanted to start a business in the bar and cocktail industry, but at a young age, he wasn’t taken seriously. To appear older, he decided to grow a beard — and it worked. People started recognising him more, but having a beard required care. That’s when he began exploring the idea of developing his own products.
Apothecary87
The name Apothecary87 is a reference to his grandfather, who passed away at age 87 in the same year the brand was founded. Sam himself was born in 1987, hence the name. The brand began with beard products and later expanded to include shaving and hair styling products. Today, Apothecary87 is a recognised name in the barber and grooming world.
Apothecary 87 and Moquer
In Moquer’s early years, there was a short collaboration with Apothecary87, but since 2023, their products have returned to the shop. Apothecary87 helps maintain a balance between modern salon brands and classic barber labels in our selection, ensuring that every man can find products that suit his preferences.
We expect this partnership to grow over the coming years, bringing even more Apothecary87 products to the shop. Our goal is always to expand the assortment and grow alongside brands we believe in. Apothecary87 is a fantastic men's brand with a strong story — something we truly value at Moquer.
Apothecary87 products
Apothecary87 offers various product lines, including beard and skincare items, but we began by offering their popular hair styling products. While Moquer sells a wide range of grooming products today, hair styling was our original focus. That’s why the Apothecary 87 Matte Paste and Apothecary 87 Clay Pomade remain customer favourites. Ideal for those looking for natural products with a matte finish.