Baxter of California

Baxters of California  

Baxter of California, sometimes also abbreviated as Baxter of Ca or Baxters of California, started with the Super Shape, essentially a type of moisturiser for men. With that, they set the trend for products specifically for men, and since then, many products have been added to the Baxter of California range. A fun fact is that the Super Shape still exists, but in a slightly different form.

In Los Angeles, you can find the original Baxter Finley Barbershop, which was established in 2010 to thoroughly test all their products before launch. The Baxter of California Barbershop has since become a real institution in California and far beyond.

Baxter of California UK and Moquer  

Moquer added the Baxter of California products just a few months after launching the website in 2014. It is a strong men’s brand that simply cannot be missed. Baxter of California was also the first brand in the range that did not just offer hair products but also grooming products.

Over the years, Moquer has continued to add the new Baxter products, as the relatively affordable premium items are highly sought after by men and are a must-have in any self-respecting men’s shop. Moquer is one of the largest online Baxter stores in the UK and beyond, with nearly all products represented.

In 2024, the collaboration with Baxter of California was intensified to ensure their products remain easily accessible in the UK and Europe. Several new products have been introduced, including two highly popular new fragrances of the Baxter deodorant. Moquer is very proud and happy to have been one of the key partners in Europe for over 10 years, allowing men to quickly and efficiently order their favourite Baxter products.

Baxter of California products  

Baxter of California has a very large range of products for men. Years of research showed that men’s skin does indeed differ from women’s skin. The aim of Baxter of California is to create products based on science and nature.

As they say themselves: “we’re an old-school brand, but with a high-tech execution.” Nowadays, Baxter of California is an essential part of the men’s segment and has virtually everything needed to take care of men from head to toe. The Baxter products are popular for good reason.

The most popular hair products are the Baxter of California Clay Pomade, Baxter of California Grooming Cream, and Baxter of California Shampoo. The first two are also ideal to combine with the lotion as a pre-styler. But this American brand is much more than just a men’s hair brand.

The most popular product from this brand is the Baxter of California Deodorant, and the Baxter of California Oil Free Moisturiser is also incredibly popular. Since 2024, the deodorant is also available in various fragrances. They might now be bigger in skincare than hairstyling, as the Baxter of California Face Wash, Face Scrub, and Toner are also major hits.

In the Moquer shop, you can easily order Baxter products and experience them for yourself.